Click before you Step into Broadstone
Overview
Broadstonevillage.co.uk provides a single shop window for Broadstone retail, services and leisure
Published: Jul 2, 2013
By: Simon Merry
“Click before you Step into Broadstone Village”
8 out of 10 People….
• Apparently 8 out of 10 of people in the UK make use of the Internet.
• Similarly, 8 out of 10 Internet users carry out research on-line before visiting a High Street or Store.
• Economists predict a quarter of local shops will close in the next 5 years.
• High Street experts say stores will best survive if they offer on-line as well as in-store ‘experiences'.
• Here, in Broadstone, like everywhere else, the customers (not economists or High Street experts) will decide whether or not businesses will survive!! To help we are launching www.broadstonevillage.co.uk
A Single Shop Window
Broadstonevillage.co.uk provides a single shop window for Broadstone retail, services and leisure.
The website has been enabled by ‘Mary Portas’ funding that was secured in 2012 following an application by the Chamber of Trade. It is an important feature of our plan to help Broadstone Village Centre thrive.
The website is new, it is different and it complements other local websites such as Broadstone Link and Broadstone Residents Association. It is designed to help deliver the Broadstone Customer Expectation to feel welcome and respected, to have choice and value for money and to be satisfied and safe.
People make different use of Broadstone shops and services and the website will add to or change your current practices. How do you make use of Broadstone Village Centre? Do you tend to make a quick visit for a paper, browse around and get a coffee or make multi-store shopping trips?
For the sole newspaper buyer - you may only buy a paper because you don't know what else is available? If so, the website will market shopping and services, where to have something to eat and drink or where leisure pursuits are available. Not only that, it will allow you to compare and get best value for your money.
For the coffee drinking casual browser - the website will be available on mobile phones, tablets and lap tops, so you can continue your browsing whilst relaxing and visit a few stores on the way home.
For the multi-shop shopper - you might now do a little browsing before you leave home and check out the product differences available at our two butchers, bakers, greengrocers, supermarkets and so on. This will save you time and effort as well as money!**
The new website has potential to develop for for on-line ordering with local collection and even delivery in the future. It will also support the Buy-in-Broadstone scheme.
Buying in Broadstone
Our ambition is that the website will support a loyalty discount club that will enable offers to local people and we plan that this will extend to a beneficial parking scheme too.
Who benefits?
Quite simply, the website is provided through the Chamber of Trade by and for the benefit of businesses and community. The Chamber makes no profit and any monies secured through this or any other endeavour is re-cycled to improve Broadstones appeal or donated to good causes.
‘Step into Broadstone and make it your First Choice for Retail, Services and Leisure”
Simon Merry Chair Broadstone Chamber of Trade and Commerce Simon.merry@trustandconfidencebydesign.com 07806 093793
** Please note that the retail, services and leisure businesses featured will be members of the Broadstone Chamber of Trade and Commerce.
